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The Covid-19 pandemic has devastated the world’s economies. Digital landscapes have not been spared, either. Extraordinary rankings volatility has been observed by the SEO community since the outbreak. Search Engine Rank Page (SERP) Volatility refers to constant changes in the position of website ranking in Google’s result pages.
The world is reeling from the COVID-19 pandemic’s far-reaching effects. In Singapore, where confirmed coronavirus cases surged past the 15,000 mark, stern “circuit breaker” measures have been imposed. Among these are closure of non-essential establishments and restriction of access to public hotspots.
Over the years, the demographics of mobile device users grew dramatically at a rapid pace. As early as October 2015, Google’s Search Chief Amit Singhal announced that searches on mobile devices exceeded the numbers of searches done on desktop computers, in ten (10) countries, including Japan and the United States.
Today, searcher satisfaction is the hallmark of a good SEO strategy. The key to obtaining organic high page rankings entails a deeper understanding of audience niches. Content-based SEO thrives best, when it is attuned to searcher behavior.
PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing.
Call tracking is an authentic and valuable marketing tool for businesses that depend on phone calls for clients and leads.
The following are some of the main benefits of integrating call tracking to your advertising campaign—be it online or offline.
How to Deal with Rankings and Traffic Volatility Through SEO