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People need regular health check-ups to assess their well-being, so do websites. Conducting a website audit is what a check-up is to a sick person. It’s an essential tool to examine a website’s overall health and identify technical issues that negatively impact site performance. A site audit helps uncover website flaws, and is usually done before the start of a website redesign or an SEO campaign. Understanding your website’s weaknesses allows you to make the necessary changes. In doing so, website performance can be greatly improved.

The relevance of search engine optimization (SEO) today remains one of the most controversial topics among digital marketers. Some believe that the decades’ old online tactics to boost its online reach and awareness are already passé. But businesses still believe that SEO remains one of the best strategies to help build their online brand. They continue to work with reliable SEO agencies to help them develop various techniques to remain on top of the SEO rankings.

Digital marketers have debated the possible impacts of social media on SEO. Former Google executive Matt Cutts argued through a video posted in 2014 that social signals like gaining followers, liking, or retweeting posts on social media have no direct influence on the site’s SEO rankings. However, some reports claimed that it could still have some impact on the factors that can affect the rankings online.

As consumer behaviour continues to shift towards the internet, engaging in e-commerce has become a prerequisite for any business to thrive. Online stores are now the norm when it comes to buying and selling products or services.

You have probably heard of the term backlinks. But how much do you actually know about them, other than the fact that they are important? Read on to find out more about backlinks and how they can increase organic traffic to your website.

The relevance of using search engine optimization (SEO) to boost a website’s online rank has always been one of the hottest topics discussed by digital marketers every year. Since Google rolled out a total of 3,234 algorithm updates over the years, people always ask one particular question: Is SEO dead? However, getting a definite answer could be a futile feat.