People need regular health check-ups to assess their well-being, so do websites. Conducting a website audit is what a check-up is to a sick person. It’s an essential tool to examine a website’s overall health and identify technical issues that negatively impact site performance. A site audit helps uncover website flaws, and is usually done before the start of a website redesign or an SEO campaign. Understanding your website’s weaknesses allows you to make the necessary changes. In doing so, website performance can be greatly improved.