Call Tracking streamlines the success of your marketing efforts
Having good return on investment (ROI) is important for any business. All businesses operate with a budget and every marketing expense must be justified for the returns. Marketers are expected to make smart decisions on where to invest their money. To achieve long-term success, you must be able to tell which marketing efforts are giving you the results you want.
How does Call Tracking work?
Call tracking is an integral marketing tool. Call tracking allows you to track phone calls - where the call is coming from, and which marketing channel or specific ad triggered the call. It provides a means to track which marketing effort is generating phone calls and giving higher conversion rates.
With SEM, your prospects are able to easily find your company website or web page above billions of competitor websites or web pages when they enter a search on your product or services on Google.
How exactly does Call Tracking work to your advantage?
You may ask, “Are phone calls still important in this day and age of digital marketing?” The answer is a resounding YES. Most consumers, despite reliance on Internet-based systems, are also likely to call the company and make inquiries. The phone remains a potent source of new leads. The statistical proof that the phone still generates the most important leads for any business was provided by AdInsight, when it released data that 65% of businesses think phone calls remain the most valuable source of high quality leads and 43% of search-related conversions still occur over the phone. In addition, according to McKay Allen of the Search Engine Journal, people who make calls are 10 times more likely to make a purchase than web leads.
