Based on a survey conducted by Hootsuite in Jan 2019, YouTube, Facebook & Instagram are the top 3 most popular social media platforms in Singapore. 87% of internet users shared that they have used YouTube. This is followed closely by Facebook at 82% and Instagram at 59%. There are 4.6 million users on social media every day.
YOUTUBE
One of largest video social media platform + second largest search engine after Google, you are missing out if you are not using YouTube to promote your products or services to potential customers.
Many Singaporeans are spending their time on Facebook to connect with their family, communicate with friends and to consume contents. Creating the right content for right audience will attract eyeballs to your ads and increase potential leads.
FACEBOOK ADS
With Facebook business page, it allows businesses to share its content to develop an engaged community. An inspired audience is more likely to recommend your brand to family and friends.
Instagram is a highly visual social media platform and attracts a different genre of users. Done in a right way, marketing on Instagram can help your brand to be exposed to new customers.
BENEFITS OF INVESTING IN SOCIAL MEDIA MARKETING
Generate leads
If people are spending time on social media, it makes perfect sense for your products/services to also appear on social media. As social media users are most likely to use mobile devices to check their accounts multiple times a day, business can reach them without being disruptive.
Complements Google Search & SEO
Google Search and SEO campaigns are “demand” marketing; this means that your ad or website will only appear when people search using keywords. However, social media marketing generates attention to your brand by showing the ad to potential customers.
Connect with the right audiences
Depending on the profile of your targeted customers, we can craft the ad and choose the desired demographics, age, gender, interests, behaviour etc. so that the ads will appear to the “right” audience who think will most likely be interested in your products or services.
Measurable
Depending on the objective of the social media marketing campaign, we can use metrics such as engagements, number of new page followers, awareness and traffic to website to measure the campaign results.
WHY WORK WITH FIRST PAGE FOR SOCIAL MEDIA MARKETING?
As people are spending more time online, businesses need to have an active social media presence to remain relevant in today’s digital world. A well-crafted social media marketing strategy can help build credibility to your brand and generate quality leads to increase sales.
Our team of skilled social media marketers can help you with the following:
- Bring fresh ideas to develop engaging and quality content targeted at the right audience
- Develop and grow relationships between your business and the targeted community
- Drives growth for your campaign
Contact First Page today to discover how our social media marketing strategy can help your business to attract the right audience and enhance your brand’s online presence.
