Audience Targeting vs. Keyword Targeting: How to Find the Right Audience in Google Ads

Targeting the right audience

Finding the right audiences is a requisite to having a high ROI on Google ads. No matter how great your ad is, displaying it to customers who aren’t unwilling to purchase will be a clear waste of time and money.

Tips That Make Your PPC Campaign Thrive During the Covid-19 Pandemic

ppc campaign

The Covid-19 pandemic has put the world on a standstill. Its far reaching effects left economies reeling. Consumer behaviours have evolved along with the changing times. Mandatory stay-at-home orders spurred online activity. But despite increased online activity, consumers are more

How to Save Money on PPC Advertising

PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing. Target your ads tightly

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Top SEM Mistakes to Avoid

Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That

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Latest PPC Trends that will Deliver Results to Your Digital Marketing Campaign in 2018

A successful digital marketing strategy requires a thorough understanding of the current pay-per- click trend. Now that 2018 has arrived, PPC pros are encouraged to acquaint with the latest paid search trends to boost their online marketing campaigns. Listed below

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Practical Tips on How to Measure Web Engagement and Retention

There is still much debate about what is the best way to measure the success of a website. Amidst the different ideas, it is proven that engagement and retention are two of the most effective ways to measure the performance

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