Although the design of an online ad is what catches the attention of the viewers, it’s the text that will make them click on it. For this sole reason, the wording of an advertisement is crucial. If you are in…
+65 6315 1420
+65 6315 1420
Although the design of an online ad is what catches the attention of the viewers, it’s the text that will make them click on it. For this sole reason, the wording of an advertisement is crucial. If you are in…
Less is more. This expression is easily applicable in the art of SEM or search engine marketing, especially when pertaining to the use of keywords. While there is no exact rule on how many keywords should be used for an…
Collaborating with an SEM agency (search engine marketing agency) is like being in a marriage. It’s not always rosy. Sometimes, it works. Sometimes it does not. One thing is for sure: the client must work hand in hand with its…
When you enter a search into Google, the results that come out on the highlighted portion of the search results page and those with links on the right hand side are paid links by companies or individuals running a Google…
If you are meeting the task of writing Adword copy with much trepidation, you are not alone. After all, with Google guidelines to strictly follow, a need for creativity that will edge out the toughest
What is a landing page and why should you have one if you’re running Google Adwords? Unlike a website which has several web pages, a landing page (as the term suggests) is a single page that is designed to achieve…
