5 Essential Reasons Why Entrepreneurs Need Digital Marketing to Survive During COVID-19

Entrepreneurs Digital Marketing

Times are rough for all industries in 2020, as the world battles an unseen enemy with the rampant spread of the coronavirus disease 2019 (COVID-19) in different parts of the globe. With millions of people worldwide infected with the potentially

A Beginner’s Guide to eCommerce SEO

ecommerce seo

eCommerce SEO refers to the organic (natural) process of making your eCommerce website rank higher on search engine results pages (SERPs). When you search for something on Google, for example “running shoes for women”, you’ll be taken to the Search

Why Website Security is Critical to your SEO Strategy

Website Security

At a time where cyber defenses are low due to the shift of focus to the pandemic, cybercriminals find it opportune to launch their attacks against computer networks, businesses and world organisations. Fuelled by COVID-19 fear and exacerbated by faulty

How to Deal with Rankings and Traffic Volatility Through SEO

Ranking and Traffic

The Covid-19 pandemic has devastated the world’s economies. Digital landscapes have not been spared, either. Extraordinary rankings volatility has been observed by the SEO community since the outbreak. Search Engine Rank Page (SERP) Volatility refers to constant changes in the

How to Formulate an Effective Digital Marketing Campaign Amidst the COVID-19 Pandemic

Effective Digital Marketing

The world is reeling from the COVID-19 pandemic’s far-reaching effects. In Singapore, where confirmed coronavirus cases surged past the 15,000 mark, stern “circuit breaker” measures have been imposed. Among these are closure of non-essential establishments and restriction of access to

How Mobile Websites Rank Higher under Google’s Mobile-First Indexing

Mobile Indexing

Increase of Mobile Search Volume Compared to Desktop Search Over the years, the demographics of mobile device users grew dramatically at a rapid pace. As early as October 2015, Google’s Search Chief Amit Singhal announced that searches on mobile devices