SEO

The relevance of search engine optimization (SEO) today remains one of the most controversial topics among digital marketers. Some believe that the decades’ old online tactics to boost its online reach and awareness are already passé. But businesses still believe…

Digital marketers have debated the possible impacts of social media on SEO. Former Google executive Matt Cutts argued through a video posted in 2014 that social signals like gaining followers, liking, or retweeting posts on social media have no direct…

As consumer behaviour continues to shift towards the internet, engaging in e-commerce has become a prerequisite for any business to thrive. Online stores are now the norm when it comes to buying and selling products or services.

You have probably heard of the term backlinks. But how much do you actually know about them, other than the fact that they are important? Read on to find out more about backlinks and how they can increase organic traffic…

The relevance of using search engine optimization (SEO) to boost a website’s online rank has always been one of the hottest topics discussed by digital marketers every year. Since Google rolled out a total of 3,234 algorithm updates over the…

For years, Google continuously implements major updates in its algorithm to improve its search engine rankings. The search engine giant launched Core Web Vitals to help website owners measure their user experience online. It means that the sites that maintain…