The SEO-Social Media Debate: Which Marketing Strategy is More Effective?

SEO-Social-Media-Debate

With the social media hype, and with practically everyone being on at least one social networking site, many online-based businesses and e-commerce sites have turned to social media to solve their sales-related woes. But can social media really outrank and

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Conversion Tracking for Your SEM Campaign

SEM Conversion Tracking

Here’s one thing you have to understand about starting your own business: success doesn’t happen overnight. It can be a long and tiring process, but the pay-off would be fulfilling once you do it right. So what is one of

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SEO Companies: Conducting a Comparison

Generally speaking, in every industry, there seems to be a dichotomy of the good guys (excellent service providers) and the bad guys (mediocre, fraudulent service providers). Because of this, our cautionary instincts become extremely sensitive when doing business transactions because

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Essential Points to Consider When Hiring a SEO Consultant

Most clients believe that hiring an SEO consultant to set up an SEO campaign for their websites can work unbelievable wonders to their online presence like magic. This clearly is a misconception as SEO methods cannot yield tangible results overnight.

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10 Social Media Optimization (SMO) Tips

Social Media Optimization

Strictly speaking, there isn’t much difference between social media optimization (SMO) and search engine optimization (SEO) because both of them involve the process of optimizing a website.

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Effective Guide to a Result-Driven Mobile SEO Strategy in 2014

In a recent study conducted by Nielsen (in partnership with Google) which focused on consumers’ mobile shopping habits, it was revealed that 74% of mobile phone users rely on search engines throughout the purchase process. The same study exposed the

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