Why Responsive Web Design Is Crucial To Your SEO Campaign
Responsive web design is now being considered a crucial element of a powerful SEO campaign.
With current developments in the art of web design and the rise of consumer population using smart phones and mobile phones to access the Web, a handful of tech experts predict that responsive web design, otherwise known as RWD, will soon become the “star” of the latest website design landscapes.
Because of this, it becomes all the more necessary for businesses that want stronger online presence to formulate a website with a responsive web design.
A responsive website is a website which can work across various platforms to ensure that its web content fits them all – or in other words – that its content is compatible with different devices on which it is displayed on, such as mobile phones, tablets or desktop computers.
In a nutshell, the essence of responsive design goes beyond setting up a dynamic mobile site or simply opting for potential mobile solutions; it actually involves a mesh of design and development, creating websites to suit various screen resolutions and achieve optimal viewing experience.
Reasons to Consider Responsive Web Design As Recipe for SEO Success
A responsive web design layout is critical to the success of an SEO campaigns chances of getting higher SERPs.
Listed below are the reasons why you should start investing in a responsive website for a more result-driven SEO campaign:
Responsive web design attracts Google
For successful SEO, it’s a cardinal rule to give Google what it loves. Clearly, Google loves responsive web design as it recently recommended RWD as the best method to target both desktop users and mobile phone consumers.
Unlike mobile sites which have different HTMLs and their own URLs for their desktop versions, responsive websites make it easier for Google bots to crawl and index content by using one URL and one set of files and pages.
Responsive Web Design maintains your backlinks
The benefits of having a separate mobile website cannot be undermined especially for content management purposes. From a SEO standpoint, however, having separate websites and URLs, one for desktop and another for mobile gadget, does not yield good SEO results.
The problem with having a different desktop site and another mobile site is that the links are not directed to only one URL. Opting for responsive web design, on the other hand, ensures that your backlinks are maintained because the links and social shares are directed only to one domain; hence, your SEO can be focused on a single site which then performs more spectacularly when it comes to rankings.
Responsive Web Design limits bounce rates
Driving visitors to a website is a good start, but getting them to stay is the challenge.
Mobile sites, especially if they are way too different from their desktop versions in terms of content, can induce high bounce rates, which may be interpreted negatively by Google.
The occurrence of alarming bounce rates can be curtailed by relying on a responsive site which effectively presents the same content found on the desktop site without having to compromise how content can be displayed on other devices.
Responsive web design enhances user experience
The focus of RWD is to design and create a site with user experience in mind, making it easier for users to digest web content regardless of where the content is accessed by the users.
It ensures, first and foremost, that the content viewed on another device, say for example a desktop computer, can be viewed just the same as how it is viewed on other portable devices like mobile phones and tablets.
This convenient, smooth viewing is pleasurable and ushers in better user experiences.
SEO Professionals Can Help You Understand Responsive Web Design
Aiming for a first page ranking result? Let us help you achieve this goal through responsive web design. Call our SEO professionals to understand how you can use a responsive website for a better SEO approach!
- 10 October 2014
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