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Why Responsive Web Design Is Crucial To Your SEO Campaign

Responsive web design is now being considered a crucial element of a powerful SEO campaign.

With current developments in the art of web design and the rise of consumer population using smart phones and mobile phones to access the Web, a handful of tech experts predict that responsive web design, otherwise known as RWD, will soon become the “star” of the latest website design landscapes.

Because of this, it becomes all the more necessary for businesses that want stronger online presence to formulate a website with a responsive web design.

A responsive website is a website which can work across various platforms to ensure that its web content fits them all – or in other words – that its content is compatible with different devices on which it is displayed on, such as mobile phones, tablets or desktop computers.

In a nutshell, the essence of responsive design goes beyond setting up a dynamic mobile site or simply opting for potential mobile solutions; it actually involves a mesh of design and development, creating websites to suit various screen resolutions and achieve optimal viewing experience. Read more

Posted by: Juvon Ang  

The SEO-Social Media Debate: Which Marketing Strategy is More Effective?

SEO-Social Media Debate

With the social media hype, and with practically everyone being on at least one social networking site, many online-based businesses and e-commerce sites have turned to social media to solve their sales-related woes. But can social media really outrank and outperform SEO? Is it really the most effective strategy in terms of sales generation? Surprisingly, the answer to both questions is “no”. Read more

Posted by: Juvon Ang  

Conversion Tracking for Your SEM Campaign

SEM Conversion TrackingHere’s one thing you have to understand about starting your own business: success doesn’t happen overnight. It can be a long and tiring process, but the pay-off would be fulfilling once you do it right. So what is one of the important elements needed to make your business successful? Set clear marketing goals and employ an effective marketing strategy.

Clients are the lifeblood of business. It is not enough that you have a creative and innovative concept for your marketing strategy; more importantly, it must reach your potential clients. With the advent of the Internet, the fastest way to reach prospects is by running a Search Engine Marketing (SEM) campaign. This is where the importance of conversions tracking comes in. Read more

Posted by: Juvon Ang  

How to Build a Good Working Relationship with Your SEM Agency

Collaborating with an SEM agency (search engine marketing agency) is like being in a marriage. It’s not always rosy. Sometimes, it works. Sometimes it does not. One thing is for sure: the client must work hand in hand with its search engine marketing agency to ensure that objectives are achieved and desired results are actualised.

As a client, there are things you can do to keep your working relationship with your Search Engine Marketing (SEM) agency strong and solid. For a more successful collaboration with an SEM agency, make the following points a part of your to-do list: Read more

Posted by: Juvon Ang  

SEO Companies: Conducting a Comparison

Generally speaking, in every industry, there seems to be a dichotomy of the good guys (excellent service providers) and the bad guys (mediocre, fraudulent service providers).

Because of this, our cautionary instincts become extremely sensitive when doing business transactions because we don’t want to end up falling prey to the “bad guys”.

Like any other industry, the SEO profession is filled with shady characters. SEO companies are not at all alike – some are good, some are bad.

The bad news is, most clients do not understand the difference between the two, or lack the inquisitive approach to conduct a thorough comparison of the SEO companies vying for their attention.

Well, this article is exactly what you need – a cheat sheet that helps you understand these differences and detect which SEO companies are bad guys (pretending to be good) by examining their work ethics, rhetorics and industry practices. Read more

Posted by: Juvon Ang  

Essential Points to Consider When Hiring a SEO Consultant

Most clients believe that hiring an SEO consultant to set up an SEO campaign for their websites can work unbelievable wonders to their online presence like magic. This clearly is a misconception as SEO methods cannot yield tangible results overnight.

Before your website can obtain high ranking positions on Google SERPS, it is imperative that you make it SEO-friendly. This means that it must possess qualities (think superb content quality and user-friendly features!) that specifically make it attractive to Googlebots so your site becomes easier to find, crawled and indexed.

The good news is, if you don’t have any idea how to transform your website into a formidable contender for first page ranking, you can simply seek the professional assistance of an SEO consultant. Be careful, however, not to be victimized by unscrupulous black hat SEO professionals who work under the pretense of advocating white hat SEO methodologies, but actually deceive you (and also users and search engine crawlers) by putting into practice misleading SEO tricks. Read more

Posted by: Juvon Ang  

10 Social Media Optimization (SMO) Tips

Strictly speaking, there isn’t much difference between social media optimization (SMO) and search engine optimization (SEO) because both of them involve the process of optimizing a website.

The only difference is that while SEO entails optimizing web content to be read on the website, SMO involves optimization of content for sharing across social media networks.

One of the main reasons why SMO and SEO are continuously syncing up like never before is because social media plays a significant role when it comes to boosting search engine rankings. Such things like shares, follows, likes, comments and Google’s +1 have proven to, positively, impact on a website’s ranking.

Google’s search engine ranking algorithms have in the recent times taken a wider outlook in terms of factors that can affect your website’s visibility. For instance, Google released Hummingbird update, which is based on semantic approach.

This update encompasses broader search query considerations such as your location, search history and the whole meaning of your search query instead of just taking a chain of words in isolation. This has improved the quality of search engine results, meaning customers are getting better quality content that can be shared in the social media. Read more

Posted by: Juvon Ang  

How Your Google Adwords Campaign Could Go Terribly Wrong If You Manage It Yourself

When you enter a search into Google, the results that come out on the highlighted portion of the search results page and those with links on the right hand side are paid links by companies or individuals running a Google Adwords Campaign. Please see the following print screen for illustration. Read more

Posted by: Juvon Ang  

Effective Guide to a Result-Driven Mobile SEO Strategy in 2014

In a recent study conducted by Nielsen (in partnership with Google) which focused on consumers’ mobile shopping habits, it was revealed that 74% of mobile phone users rely on search engines throughout the purchase process. The same study exposed the speedy decision-making of mobile phone consumers; in fact, it was found that 83% of mobile consumers typically desire to purchase within a day and more than half of mobile consumer population, around 55 %, intend to buy within the hour.

These key findings directly signal that mobile SEO is becoming more relevant nowadays; hence, it is imperative for business owners to devise a mobile SEO strategy that is in tune with the needs of their target consumers.

Mobile SEO Tips For 2014: Here are essential tips to help you jumpstart your mobile SEO success this 2014: Read more

Posted by: Juvon Ang  

You Shouldn’t Start SEO Without Doing These 3 Things

So, you want to rise to the first page of Google? You’re determined about getting results from SEO?

For some SEO optimisers who only care about you signing the dotted line and walking with your cash on their hands, there’s no stopping of this enthusiasm from you.

But just before you embark on your SEO, consider this fair warning: starting SEO right away – without careful assessment and preparation — may undermine your SEO results and gobble up your marketing budget very fast.

Here are three things you should do before starting SEO: Read more

Posted by: Juvon Ang