9 SEO Steps for Your Small Business Survival

SEO Steps for Business Success in Singapore

SEO Steps for Business Success in Singapore

Small businesses might have a hard time competing in the digital sphere due to the big players seizing the game. However, small firms still have a chance to thrive as long as the right marketing approach is followed. SEO is an instrument that small and big businesses alike can take advantage of.

The following are some of the key steps to make small businesses survive and even outdo the giants.

Produce Quality Content

As much as you focus on the aesthetics of your web design, you should also pay more attention to the quality of your content. Your site’s blog must be an arsenal of high-quality and valuable articles that can capture the readers’ interest as well as trust. If people find your content credible and valuable, readers are most likely to come back for more and other blogs could link to you as a worthy reference. The more people visiting your blog and talking/sharing about your content, the more credible you’ll also get in the eyes of Google. On top of quality, it’s also best to pair this with quantity. Post useful content consistently to keep the traction up.

Specialize in a niche

Niche focus is essential. You may have thought that search visibility can be achieved faster if you widen your areas of expertise. For instance, if you cover roofing, plumbing, cooling, heating, construction, interior design, and other home improvement topics, you can pop up in search engines for queries associated with those keywords.

But if your goal is to surpass the competition, the niche focus tactic is best used. If you go for multiple niches, you may establish a certain level of relevance to a wide range of keywords. However, the extent of relevance for each of these keywords could be relatively low. If you gear your focus on a small chunk of keywords, your chances of achieving higher visibility will be bigger. For instance, if you focus only on heating, you might miss the chances of visibility for other relevant keywords, but you will get the top spot when it comes to heating.

Focus on Long-Tail Keywords

Using long-tail keywords has a similar goal with niche focus. In specializing a niche, you give up a minimal level of relevance in a vast range of topics, but you also get the maximum extent of relevance in a narrower volume of keywords. In the case of long-tail keywords, you are also sacrificing a small ranking potential with more popular keywords to get a huge ranking potential with the less popular ones.

Long-tail keywords, as you may have known, are extended phrases that Google seeks, such as “tips for installing an air conditioner in your kids’ bedroom”. Ranking highly for long-tail keywords is way easier than pursuing the shorter ones. Even though articles with long-tail keyword won’t readily bring in the highest traffic potential, they can still help small businesses get to the top fast. The traffic and leads will be more targeted and chances of conversion also increase.

Outreach for Links

Backlinking comes in various forms, and there are many ways to start outreaching for links. If you’re a local firm, you may get in touch with your local publications to include you in their weekly roundup or regular posts. Guest posting is the key here. However, you shouldn’t tap just about any site. You need to choose high-authority websites relevant to your niche. Social media campaigns can also help in spreading your links. However, don’t go spammy. Do the outreaching naturally to avoid unwanted penalties.

Local SEO

The rise of local SEO is another thing that has given small business owners the chance to establish their online presence. Focus on your local market when creating your content or crafting your digital marketing campaign. Be visible on local directories and collect as much local reviews as possible. When guest posting, focus on tapping the local websites as well. But before anything else, make sure that your onsite SEO is polished and optimized.

Become a recognized, authoritative content publisher.

This is associated to the tip #1. In order to be an authoritative source of content, you have to be focused on delivering quality. You may also go the extra mile and generate ebooks, videos, info-graphics, online presentation slides and podcasts on multiple channels. Quality and consistency are the key here. It’s best to avoid reusing the kind of information already available on the net and strive to bring something new to the table.

Stay mobile-friendly

Smartphones are now the most widely used device to browse the internet. As mentioned in a recent report, 80% of the internet users have smartphones that they can use to surf on the go. If you don’t make your website mobile-friendly, your page ranking on the mobile searches will suffer. Google rewards websites who continually keep their pages responsive to bring convenience to the users.

Mind the Metrics

One of the biggest mistakes of small businesses is going for an SEO campaign without measuring results properly. Metrics are important since they give you the raw data that you can use to polish your SEO campaign. Using the right tools can help you identify the strengths and weaknesses of your marketing campaign. This way, you can retain the positive results and address the probable issues. Google Analytics is one of the best tools you can use all the way.

Stay White Hat

The process of link building can be a tedious and costly one. The results may also not come in an instant. Thus, some businesses are tempted to follow the short cut and buy links from different link farms using Black Hat methods. Although you may enjoy immediate results, as soon as Google detects your prohibited activity, your site can suffer Google’s Manual Penalty. If you get this penalty. You can hardly recover from it—it could take long months or even years to regain your ranking. Maintaining a Google-friendly site is way better, so you can avoid going back to square one.

These are some of the tips that small businesses can take to start getting SEO results. It might take time, effort, and resources before you get to the top, but once you practice diligence and consistency along with a smart SEO strategy, you can definitely get there in no time.

CATEGORIES: SEO

The Importance of SEO during Web Development

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SEO_webdevelopment

When building a website, most people tend to neglect SEO thinking that it should come later. However, this is a big misconception because SEO structure should be a part of your website’s foundation. If you ignore this during the start of your website building, you will need more efforts and even possibly even website revamp.

By making SEO a part of your website’s foundation, you can get better rankings in search engines, which will get you more traffic and will inevitably lead to higher conversion rates.

CATEGORIES: SEO, Web Development
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Google_analytics

There is still much debate about what is the best way to measure the success of a website. Amidst the different ideas, it is proven that engagement and retention are two of the most effective ways to measure the performance of your site. Before we tackle the deeper metrics that can help increase your site’s performance, it’s best to understand first what engagement and retention are and why they are essential tools for measurement.

Web Engagement and Retention Explained

Most people interchange the two, but they are different by nature. First of all, engagement refers to the amount of time that people spend on the website and how many features they click. A high engagement site is a website where people spend an ample amount of time doing whatever activities the site can offer just like on Facebook or Twitter.

CATEGORIES: SEM, SEO, Web Development
digital-marketing-1792474

Although the design of an online ad is what catches the attention of the viewers, it’s the text that will make them click on it. For this sole reason, the wording of an advertisement is crucial. If you are in the marketing or advertising industry, then you understand that creating attractive and substantial ad copy is a vital part of your work.

CATEGORIES: SEM

The Causes of Slow Mobile Page Loading Time

Mobile page speed

 

These days, having a mobile-friendly site is crucial to your business since most consumers are already on their smartphones. With this trend becoming a vital aspect of digital marketing, businesses have to keep up with what’s latest and make sure that the customer experience of mobile users meets their needs and wants.

According to Tractus’ research, 40% of the consumers won’t stick around on a website that doesn’t load in more or less three seconds. This means that it’s up to you to make sure that your business’ website can completely load within three seconds.

CATEGORIES: SEO, Web Development
Web Development

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Choosing the right web development service provider is the first and most vital step when setting up your website. Most people who are new to web design and development think that setting up a site is pretty easy and that any web development company or even freelancer can get the job done. You might believe that once the hiring stage is completed, it’s already a done deal. However, this isn’t the case because the success of the design and development project will depend on your desired website requirements.

Here is a checklist of what to look out for in a web development company so that you can ensure that you’ve selected the right vendor.

CATEGORIES: SEO, Web Development