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10 Social Media Optimization (SMO) Tips

Strictly speaking, there isn’t much difference between social media optimization (SMO) and search engine optimization (SEO) because both of them involve the process of optimizing a website.

The only difference is that while SEO entails optimizing web content to be read on the website, SMO involves optimization of content for sharing across social media networks.

One of the main reasons why SMO and SEO are continuously syncing up like never before is because social media plays a significant role when it comes to boosting search engine rankings. Such things like shares, follows, likes, comments and Google’s +1 have proven to, positively, impact on a website’s ranking.

Google’s search engine ranking algorithms have in the recent times taken a wider outlook in terms of factors that can affect your website’s visibility. For instance, Google released Hummingbird update, which is based on semantic approach.

This update encompasses broader search query considerations such as your location, search history and the whole meaning of your search query instead of just taking a chain of words in isolation. This has improved the quality of search engine results, meaning customers are getting better quality content that can be shared in the social media. Read more

Posted by: Juvon Ang  

How Your Google Adwords Campaign Could Go Terribly Wrong If You Manage It Yourself

When you enter a search into Google, the results that come out on the highlighted portion of the search results page and those with links on the right hand side are paid links by companies or individuals running a Google Adwords Campaign. Please see the following print screen for illustration. Read more

Posted by: Juvon Ang  

Effective Guide to a Result-Driven Mobile SEO Strategy in 2014

In a recent study conducted by Nielsen (in partnership with Google) which focused on consumers’ mobile shopping habits, it was revealed that 74% of mobile phone users rely on search engines throughout the purchase process. The same study exposed the speedy decision-making of mobile phone consumers; in fact, it was found that 83% of mobile consumers typically desire to purchase within a day and more than half of mobile consumer population, around 55 %, intend to buy within the hour.

These key findings directly signal that mobile SEO is becoming more relevant nowadays; hence, it is imperative for business owners to devise a mobile SEO strategy that is in tune with the needs of their target consumers.

Mobile SEO Tips For 2014: Here are essential tips to help you jumpstart your mobile SEO success this 2014: Read more

Posted by: Juvon Ang  

You Shouldn’t Start SEO Without Doing These 3 Things

So, you want to rise to the first page of Google? You’re determined about getting results from SEO?

For some SEO optimisers who only care about you signing the dotted line and walking with your cash on their hands, there’s no stopping of this enthusiasm from you.

But just before you embark on your SEO, consider this fair warning: starting SEO right away – without careful assessment and preparation — may undermine your SEO results and gobble up your marketing budget very fast.

Here are three things you should do before starting SEO: Read more

Posted by: Juvon Ang  

2014 SEO Forecast: It’s Time For Social Search

Where Google Is Headed This 2014

I won’t tell you what you shouldn’t be doing. We already wrote about 7 ways to do SEO wrong in our previous post.

So how will SEO play out this year? As we see it, SEO will unfurl these three ways:

  • SEO: Publishing high quality relevant content with the purpose of helping users find what they need.
  • Social Media: Keeping a pulse on what people are sharing or talking about and using the trends as a trigger for what to publish.
  • Social Search: Syndicating high quality content through various social media.

 
You have to start reading the social signals because Google is definitely picking it up when it considers which website to put on top. Read more

Posted by: Juvon Ang  

Using Google Adwords To Boost Your SEO

Google Adwords is primarily for advertisers to get instant traffic to their website through paid advertisements. But did you know that you can – and should – use Adwords to make your SEO more successful?

Here are ways this is done:

1) Better Keywords Selection.

Anyone who has done SEO knows that it is all about ranking for the right keywords. Sure you can show at the top of Google, but for which keyword? If you’re ranking for keywords that have zero search volume (and if you have paid a hefty sum for it) then this kind of SEO is a total waste of time and money. Without traffic, any search marketing strategy can be deemed a failure. Read more

Posted by: Juvon Ang  

Ways To Write Remarkable Adwords Copy

If you are meeting the task of writing Adword copy with much trepidation, you are not alone.

After all, with Google guidelines to strictly follow, a need for creativity that will edge out the toughest of competitors, and prospects that easily get bored and have very short attention span, you will need to be innovative and to write Adwords copy that will bring a torrent of qualified traffic to your website.

How do you face up to this seemingly daunting task? How can you come up with an Adwords copy that will work?

Unfortunately like any form of advertising, there is no sure-fire way to write Adword copy that will 100% make your prospects click on your ad. But here are some guidelines which, when done well, will help you get close to grabbing your prospects’ attention. Read more

Posted by: Juvon Ang  

Unlock The Success Of Your Google Adwords Landing Page

What is a landing page and why should you have one if you’re running Google Adwords?

Unlike a website which has several web pages, a landing page (as the term suggests) is a single page that is designed to achieve one thing only: to get your visitors to respond to your Call To Action (CTA).

Whether you want them to make a purchase, get a quote, or book an appointment, a landing page makes your visitors “land” exactly where they can execute these actions. No detours or side trips.

That makes a landing page extremely important especially when you are running paid advertisements on Google. Certainly, you want your visitors to convert into paying customers to get a return from your Google Adwords investment.

Having said that, here are two keys to unlock the success of your landing page: Read more

Posted by: Juvon Ang  

8 Deadly Mistakes You Could Be Making On Your Google Adwords Campaign

It’s hard to resist the temptation of managing your Google Adwords campaign by yourself. After all, there are so many PPC companies out there promising you traffic for countless of keywords. It’s hard to tell which ones really know what they’re doing.

Here are eight deadly mistakes you can make when running your Google Adwords campaign by yourself and why you must avoid these like your life depends on it! Read more

Posted by: Juvon Ang  

Google Adwords Strategies That Are Proven To Work

Just like any form of advertising, running a Google Adwords ad can be a game of hit or miss. What’s so attractive about Google Adwords is that you can run a campaign for as low as $20.00 a day or as high as $2,000 a day depending on what strategy you apply and what you wish to achieve.

The question is, what strategy works?

While it’s true that any form of advertising does not guarantee a 100% hold on your customer’s purchasing decision, Google Adwords makes it possible to pull the advertising cost to a bare minimum while skyrocketing your ROI. Here’s why: Read more

Posted by: Juvon Ang  

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